About Us page
Plug was established in 2007 as a response to the growing gap in wealth and social and spiritual situation between the ‘underdeveloped’ and ‘first world’.
It draws on traditional principles of microenterprise development and completes this with the broader agenda of bringing about spiritual transformation to create social change. To do this it collaborates with corporate, churches and individuals to tangibly channel both capital, talent and expertise. It is committed to the highest standards of corporate governance and risk management in providing enterprise building and church planting services.
Plug seeks to infuse the resources and expertise of developed nations into the worlds poorest communities.
Valerie Lam (Director):
Valerie is Plug’s Church Planting director. She has experience in establishing and working within church plants around the world including Japan, Thailand, Indonesia and Cambodia.
She has cross cultural communication skills developed through experience with frontline missions organisations such as City Life Church, AOG World Missions and Missions Ventures.
This experience combined with expertise in media communications and donor relationship management in local Not For Profits make her an invaluable member of the Plug team.
Samuel Richards (Director):
Samuel is Plug’s Micro Enterprise director. He brings seven years experience at global investment bank Goldman Sachs JBWere where he is Director – Business Planning and Reporting.
Samuel is passionate about establishing small businesses locally and offshore. He combines his experience set in business strategy, financial management and risk management with an inspiration for social entrepreneurialism.
His experience in planning both small and large businesses together with practical experience in implementing change management in challenging environments makes him an important contributor to the Plug team.
Plug Logo
The Plug logo was developed by Charles Elena Design. It is a typographic solution. A literal interpretation of the plug tagline “See the need, fill the gap” is a visual reference to the smaller circle and the need to fill the gap. The logo is dynamic and the taglines soft so as not to compete with the main element.
If you are associated with Plug and wish to use the Plug logo in collateral please download the below formats. (Please read the Style Guide first and get approval for usage by emailing valerie@plugus.org)
.EPS (spot colour)
.EPS (CMYK)
.EPS (Black & White)
.JPEG (no tag line)




